📌 Key takeaways
- A popular, short and flexible format: webinars meet learners’ current needs with an optimal duration (45 minutes to 1 hour 30 minutes) and immediate accessibility, encouraging engagement.
- Interactivity as a key factor in learning: quizzes, polls and live discussions boost participation, retention and a sense of belonging.
- A strategic tool for HR: webinars enable rapid awareness-raising, the launch of training programmes and the maintenance of cohesion within hybrid teams without the need for complex logistics.
- An essential component of hybrid learning pathways: integrated into initiatives such as Formathlons, they become a real driving force for skills development and the long-term embedding of soft skills.
Choosing a short format means choosing a clear objective.
Long perceived as simply video conferences in disguise, webinars have established themselves as the most popular short and engaging learning format among employees.
And this is far from being a passing fad.
The strong comeback of short formats
Between cognitive overload, long working days, and constant notifications, few people can set aside two days for training.
Companies understand this: the key is short, flexible, and targeted training.
👉 Webinars tick all the boxes:
Optimal duration (45 minutes to 1 hour 30 minutes max)
Total accessibility (one link, one connection, and you’re ready to go)
A lively format that stimulates attention and participation
What learners are looking for today is no longer exhaustive training, but a useful, fast-paced, and energizing experience.
Interactivity, the magic ingredient
A good webinar is not a remote conference.
It is a collective conversation.
The best formats incorporate quizzes, polls, mini-challenges, or express sub-groups to create connection and collective intelligence, even through a screen.
Results:
🧠 participants learn better = better information retention
💬 express themselves more,
💪 and leave with a stronger sense of belonging.
A high-impact HR lever
In terms of HR, webinars are becoming a strategic tool for:
Raising awareness of a new culture (e.g. inclusion, ethics, AI, etc.)
Launching a longer training cycle
Maintaining connection and cohesion in hybrid teams
Offering a ‘shot’ of inspiration without heavy logistics
👉 It is a momentum-building format: it does not replace training, it makes it more visible, more accessible and more desirable.
The future of training is hybrid, not fixed
Webinars are neither a gimmick nor a miracle solution.
They are a key link in a modern training programme, combining inspiration, sharing and grounding.
The future of training lies not in duration, but in shared energy.
Formathlons already offered to our clients
What if, instead of a simple webinar, you offered your teams real soft skills training?
Formathlon is an impactful programme: a series of short, progressive webinars that address an issue in all its dimensions.
Each series is designed as a mini learning journey, with a variety of formats (webinars, workshops, challenges, AI boot camps, etc.), a regular pace and measurable skill development.
Here are a few examples of topics already covered:
🎤 Effective oral communication: structuring your message, persuading elegantly, mastering storytelling and the art of pitching.
🧭 Managing your time and getting organised: identifying time wasters, prioritising, becoming more efficient in your emails and meetings.
🧠 Developing your learning potential: understanding memory, adopting the right methods, daring to share.
🤝 Develop effective relationships: listen actively, manage disagreements, strengthen assertiveness and empathy.
👉 Each Formathlon can be enhanced with additional activities: collaborative workshops, public speaking challenges, knowledge circles or themed boot camps to reinforce learning in the long term.
💻 DMM webinars
It is an express format designed to shake things up, inspire, and trigger immediate awareness.
💡 Our key ingredients:
Short duration (45 minutes to 2 hours): just enough time to capture attention, challenge, and provoke thought.
Lively facilitation: polls, quizzes, mini-challenges, direct exchanges with our expert trainers.
Soft skills topics that reflect YOUR daily life and that of your managers: management, collective intelligence, AI, communication, psychosocial risks, etc.
Intelligent anchoring: each webinar can be followed by a practical workshop or a micro-challenge in the field to transform the idea into action.
